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LiveArts Rep is a new kind of performing arts company. We aim to remove the obstacles that prevent artists from being able to get the most from their talents and creativity. In conjunction with LiveArts Conservatory, company membership will provide full-time employment that pays a reasonable salary. We expect that 60% of company members' time will be spent on creative projects, 30% on teaching and mentoring, and 10% on community engagement. Similar models have been successful in programs like PCPA in California and ART in Massachusetts.


Where LiveArts Rep departs is our unique process for project development. Instead of an artistic director making all of the producing decisions, each company member in turn has the opportunity to lead a project. This artist chooses the material, defines the vision, and decides what position they and other company members will hold in the production process. The rest of the company will offer support, guidance, and their creative talents to bring the leader's vision to fruition. We want all company members to be financially, emotionally, and artistically invested in the success of each project, and the company at large. Through this process of creative cross-pollination, LiveArts Rep will produce dynamic creative projects that challenge and inspire our local community, and enrich America's performance landscape.


The artistic vision of the company will be steered, but not dictated, by the artistic director. Project leads are allowed to follow their inspiration, and in place of a rigid style coming from the top, all projects will adhere to a list of artistic values.


LiveArts Rep projects are:

  • Entertaining

    • We are not trying to make elitist art that is only enjoyed by the chosen few. Our projects have a broad appeal. People like them. They are not academic or sermonic. They are brave yet accessible.

  • Moving

    • LiveArts Rep projects make you feel something. Some will be comedy, some tragedy, many something else all together. But all projects will take the audience on an emotional journey, and leave them changed.

  • Creative

    • Every project must be something that we have not seen before. Does that mean we are only producing new works? No. But every project must give something original to the audience, the artists, and the global theatre community.

  • Intentional

    • It is not enough to be entertaining, moving, and creative. Great art must also be intentional. It must have a reason for existing. It should not proselytize, but it should have something to say and a reason to say it.


We are living in an era of unprecedented connectedness. People are losing interest in the stuffy formal performing arts organizations of the past and are searching for something new. By sharing our passion and our process through online channels, LiveArts Rep will get people excited about our artists, and the work they are creating. We will be candid and transparent with fans and followers about the goals, challenges, and victories of creating in this new way.


We will move past the barriers that have been holding back our industry. Historically, theatre has reinforced racial stereotypes. It has tokenized and subjugated people of color, and systematically excluded anyone who doesn’t fit into its mold. It’s time to move intentionally away from that model. The core of this creative process is radical equity, diversity, and inclusion. We use the faces, voices, and creativity of our diverse company of artists to build authentic connections with the local community and create a following that stretches beyond the borders of Santa Fe, and eventually around the world. These followers become donors, audience members, and even students at the conservatory. The company feeds the conservatory and the conservatory feeds the company, and all the while we create groundbreaking art that doesn’t exist anywhere else.

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